In the world of TV news, few have had a fall from grace quite like Megyn Kelly.
Sure, anchors such as Dan Rather have seen their careers come to an abrupt end after embarrassing flops, but Kelly’s different. For her, the fall from stardom has been a long and drawn out affair. As of now, it’s hard to tell when she’ll hit bottom.
Kelly’s tumble started with the 2016 election. During the Republican primary, her intense scrutiny of Donald Trump drew heavy criticism. From there, Trump vowed to skip any debate that Kelly moderated, a promise he kept.
Of course, if Kelly thought her troubles were over then, she was sorely mistaken.
Her debut at NBC was marred by multiple on-air flubs — which followed a major contractual dispute. To make matters worse, her ratings tumbled so fast that NBC cut the run of her Sunday show.
At this point, it seems as if the only thing that may save Kelly’s run at NBC is her much-anticipated morning show. However, as the debut of that show nears, reports indicate that officials at NBC are in a panic over its prospects.
The Daily Beast reports:
Four weeks before the Sept. 25 debut of Megyn Kelly Today … some NBC insiders are expressing doubts, and even worries, about the network news division’s plan to scrap a reliable, long-running program in order to morph the former Fox News anchor and Donald Trump nemesis into an accessible, female-friendly personality for an ethnically diverse daytime viewership.
Some network insiders speculate her personality isn’t a fit for daytime televison:
Yet, according to network insiders, her new role is prompting “questions internally about who her audience is exactly” as well as a sense of “total panic” concerning the intense media scrutiny that will unavoidably attend the launch of Megyn Kelly Today.
Just a few months into her career change, Kelly can’t afford another ratings bust. Despite the public optimism for her new show, it seems NBC officials are quietly expressing concern that precisely such a disaster might be about to happen.
In four weeks, we’ll see if the stunning fall continues.